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Kim Kardashian shocks fans with dramatic new look for Skims ad as star shares rare behind-the-scenes videos

Kim Kardashian shocks fans with dramatic new look for Skims ad as star shares rare behind-the-scenes videos

KIM Kardashian has taken more stunning snaps for her latest Skims advertisement.

The 43-year-old reality star completely transformed herself for her winter-inspired promo photos for her shapewear brand Skims.

Instagram/SkimsKim ditched the dark hair for her latest Skims ad[/caption]

Instagram @kimkardashianKim put on a honey-blonde wig and sported bright, bold makeup[/caption]

Kim shared several clips of her behind the scenes of her Skims photoshoot in her Instagram Stories on Saturday.

Kicking it off was a snippet of her in a skintight red onesie that hugged her famous curves and red and black snow boots, rocking a honey-blonde wig.

Along with bold glam, included a heavy blue eyeshadow and a bright undereye highlight.

The criminal justice advocate was showing off some pieces from this year’s Skims holiday collection.

In another slide from her Stories, she wore a body-hugging black off-the-shoulder dress, and her hair pulled back into a ponytail.

Later videos in her 24-hour-only timeline featured Kim in a fleece white two-piece ensemble and a satin pale blue loungewear outfit.

All of her behind-the-scenes footage captured her showing fans what Skims would be offering for the holiday season.

Shared on Kim’s Instagram page was a carousel post filled with three pics of the official Skims holiday collection promo photos.


The mom of four’s initial image in the photo dump captured her topless, sporting the same satin pale blue mini-shorts she wore in her Stories.

Ice skates were positioned around her neck, so each skate covered her bare breast.

Next in the Keeping Up With The Kardashians alum’s post was a shot of her in all-white, straddling what appeared to be a red go-kart.

A snug plush short-sleeved top and matching thong covered her, and on her feet were knee-high go-go boots.

Wrapped over her neck was a fleece white scarf.

For the last pic, Kim posed in a skintight red onesie and red snow boots that had black straps.


The TV personality’s latest promo photos sparked conversation among fans online.

Kim’s critics and supporters discussed the image of her with ice skates around her in a Kardashians thread on Reddit.

“Did not recognize home girl,” a fan admitted.

Someone else agreed: “Me neither. Like, who is this?”

Another slated: “Why does she photoshop the BBL out when we see pap pics of her diaper a** daily? Like who is she fooling.”

A separate person noted: “Why are they all posing with ice skates lately? That’s the only thing they think of for ‘holidays’ I assume?”

One fan even called her the “Temu version of Beyonce,” insinuating that she looked like a cheaper version of the 42-year-old music icon.


Kim’s recent Skims photos could be perceived as her mimicking Beyonce, given she colored her tresses to resemble closely to the Single Ladies singer’s hair color.

Within recent years, many fans have claimed that Kim was attempting to steal the Grammy-winning performer’s style.

In 2021, Kim was bashed by critics for “trying too hard to look like Beyonce” while wearing a tight bodysuit in her Skims ad.

The ad showed Kim standing straight with her arms at her sides, donning the navy blue long-sleeve bodysuit.

She showed off her toned legs in the one-piece with high heels.

The former E! star lightened her dark locks, teasing the ends to create a fuller hairstyle and completing the look with a pair of black sunglasses.

Two other models stood alongside Kim, modeling two additional styles of shapewear in the same color.

She shared the promotion on X, fka Twitter, to advertise the release with the caption: “Just dropped @SKIMS All-In-One! Shop now at http://SKIMS.COM”

Some X users, however, weren’t fans of Kim’s chosen look, slamming her for mimicking the legendary artist.

One person tweeted “Beyonce?” in the comments section garnering many likes from others thinking the same.

Another echoed the statement writing: “Sometimes Kim really looks like Beyoncé. I can’t be the only one who sees this.”

Several others agreed replying: “Yeah. I noticed it too, especially with this look.”

“I swear, I thought Beyoncé did campaign for skims”

Another believed the resemblance was uncanny, tweeting: “I thought that’s Beyoncé on the left”

While a slew of others made the connection as well: “I thought this was Beyoncé for a spilt second”

“What in the Beyoncé is going on?”

“So that’s not Beyoncé?”

“Lol it’s giving Beyoncé child”

The bashing continued with one writing: “It’s not even pretty and what is the knock off Beyoncé hair”

While another commented: “This is embarrassing Kim be yourself and Stop trying to be Beyonce”

Instagram @kimkardashianKim’s latest Skims ad was to promote Skims’ new holiday collection[/caption]

Instagram @kimkardashianKim’s critics thought that she looked ‘unrecognizable’ in the new Skims ad[/caption]

Instagram @kimkardashianOther fans felt Kim tried to hard to ‘look like Beyonce’[/caption]

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