KYLIE Jenner has channeled the Wizard of Oz into her new cosmetics pop-up shop in London.
The reality star’s pop-up shop included shiny emerald stations and giant mirrors that looked like they were taken straight from the Emerald City.
Kylie Jenner has recreated Dorothy Gale’s look from Wizard of Oz for her new makeup collaborationThe London popup shop has plenty of eye-opening featuresThe shop even includes giant mirrors for all the customers
The emerald countertops nicely contrasted with reddish pink packaged Kylie Cosmetic products that were placed on them.
The shop seemed to be a strong representation of the Emerald City from the Wizard of Oz.
Kylie using the 1939 movie as a theme for her latest cosmetics line appeared to be her way of paying homage to the classic film.
While the Hulu star went all out for her new cosmetic line and its featured promo campaign, fan reactions have been mixed.
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Kylie’s latest London pop-up shop has gotten a lot of kudos from fans on Instagram.
“It’s so magical,” one person wrote about the shop while another compared it to Disney World.
These fans’ remarks differed greatly from the ones Kylie received when she released the promo photos for her new line in early November.
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Some fans called the line “basic” and “boring” for using what they considered to be a redundant theme.
“This why her cosmetic line has no value now. It’s getting boring and basic now. Kylie please change it up,” one person wrote at the time.
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Other critics just hoped that the mom-of-two wouldn’t strip away Dorothy’s innocence to advertise her products.
“I really hope she doesn’t sexualize Dorothy in her ads for this. The character is 12 years old,” a user chimed in.
Kylie has released various promos for her Wizard of Oz collectionA snapshot of Kylie Jenner’s latest cosmetic lineThe 25-year-old’s new line has received mixed reactions